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COST - I like the idea, but seriously arguing using fundamentals is like asking people to use the speed limit signs when driving, that sh*t ain't gonna happen. It would be better to time the thing using charts. It looks like April 2022 to me. I expect something similar over next couple years. If you want to know when to short stuff like this, it's not now. It needs to look like it's oversold to most folks reading this to be shortable on the next rally.

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The valuation is insane.... I do not understand why. Ok there is a subscription model on top of the wholesale model, but you can't justify such valuation. It's more a luxury company valuation like Hermès or Software comp....

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