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So many big "ifs" in the NFLX bull case. The stock has been bid up in anticipation of future revenues from their ad tier and paid-sharing subscriber growth. The promise of both these future revenue streams is yet to be understood, proven and accurately estimated. As an investor, I would not buy it here. As a trader, I would short the stock now.

One analyst on SA said it best a few months ago, “Netflix is a media company in a mature growth stage, and unfortunately, it is being priced like a technology company in hypergrowth.”

If I want to invest in the adtech promise of streaming, I would rather own an SSP or DSP company that earns a piece of the ad revenue pie irrespective of who is advertising and where.

Cheers!

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